News
A ‘plus’ for PostFinance business customers
PostFinance customers receiving "+Finance" have a real advantage: they get tips and suggestions on how to improve their business – especially when it comes to transactions, investments and finances. Covering themes such as "knowledge + getting ahead", "business + money" and "tactics + goals", the magazine contains insights into how others go about doing business. One reader commented: “Good ideas such as these encourage people to think about the opportunities that exist within their own businesses.” Key to the value of "+Finance" is its integration with the all-embracing PostFinance website – the magazine’s "+Box" feature, for instance, refers readers to PDFs that can be downloaded or action that can be taken. Concept, editorial and design: Infel AG.
Armin Brun, Head of Marketing and Sales at PostFinance:
“True to our brand promise ‘surpassing support’, our magazine provides readers with firsthand experiences of the wide range of services we offer. Our aim is to put the regions, the financial community, advisors and customers in touch with each other. Our new business customer magazine talks the language of its target readership through its content and its design.”